Last but not least, the British watch company Bremont has made some important changes in recent years Hire a new CEO in 2023, Davide Cerrato (known for publication the Tudor Black Bay in 2012 and for worked at Montblanc and Panerai). A new direction was unveiled at Watches & Wonders 2024 with an updated logo and a broader overall strategy. The Heritage propeller logo has been replaced by the Wayfinder compass, symbolizing a new focus across three collections: Altitude (air), Terra Nova (land) and Supermarine (sea). Bremont was founded by brothers and pilots Nick and Jiles English, so pilot watches are still an important part of the brand, and the Altitude Date 2025 perfectly represents its history and future with a new yet familiar design.
The three pillars
Bremont is not reinventing the wheel, as this new direction represents an expansion of its strengths and not a rebrand or reboot. As already mentioned, it is based on three pillars: Altitude, Terra Nova and Supermarine. Air and sea have been a part of Bremont for many years, with pilot watches dating back to its founding in 2002 and diving watches dating back to 2009 with the introduction of the S500 diver. Terra Nova launched in 2024, expanding the portfolio to include a field/adventure collection. Both Terra Nova and Supermarine debuted with solid cases that didn't feature the iconic trip-tick three-piece design that has defined the brand.
Some fans were unhappy with the omission, but the Altitude collection in 2025 brought updated trip-tick cases for the new pilot's watches, confirming that the design was never put to the test. The Altitude Date has a sleeker, more modern aesthetic than the understated pilot's watches it replaces (like the Solo and the AIRCO Mach 1), but the brand's core DNA remains clearly evident.
Back to the trip tick case
The Bremont Altitude Date's case is made from 904L stainless steel with a satin and polished finish and measures 39mm in diameter and 11.19mm high (47.17mm lug to lug) – an ideal size for most wrists, and it wears slightly larger than the measurements would suggest. It has a pleasant weight and is pleasantly solid without being too heavy. The 20mm 904L bracelet design is one of the best I've seen in a long time.
The curved, one-piece links taper from the case to the signature, hidden butterfly clasp for improved mobility and comfort. Sleek and modern, it is a great addition to this new generation of pilot watches. The only downside would be the lack of micro adjustments, but I was still able to adjust the size well and it has quick release levers for easy swapping for the optional black nubuck leather strap with white box stitching. The connections are also attached with screws instead of pins, making adjustment easier.
Looking at the case sides, the trip-tick three-piece design returns in a clean, streamlined shape without the traditional grooves, in keeping with the contemporary aesthetic. This striking barrel has a black DLC finish and is slimmer than older models. A box-shaped AR sapphire crystal protects the dial and a sapphire crystal caseback showcases the Swiss automatic. The crown is signed with the new Wayfinder logo (more on that below) and is water resistant to 100 meters.
Martin Baker inspired dial
The matte black dial features a subtle brushed finish that looks cool and further minimizes reflections. A silver version is also available. Most models in the Altitude collection have a dial aesthetic based on the long-standing partnership with British aircraft ejector seat manufacturer Martin-Baker (since 2007). The specific Martin Baker model in the collection is the updated MB Meteor, the only watch (from any watchmaker) designed to withstand an emergency ejection from a jet fighter. The similarities between the dials start with the applied Super-LumiNova Arabic stencil numerals and extend to the lollipop second hand counterweight, which is modeled after an ejector seat pull cord.
The ripcord pattern also frames the date window at 3 o'clock that matches the dial. The black hour and minute hands are filled with Super-LumiNova, as are the five-minute markers on the minute/second track on the outer flange. The readability of the dial is excellent both day and night, making it an ideal pilot's watch or simply a great everyday watch. The final piece of the puzzle is the aforementioned Wayfinder logo at 12 o'clock, which replaces the traditional Heritage propeller logo (although it can still be found on certain models in the Bremont portfolio). This compass design better fits the brand's growing direction and vision, while the propeller focuses more on older models.
Gunmetal gray automatic movement
The Altitude Date is powered by the BB14-AH automatic, which is based on the La Joux-Perret G100. It features 24 jewels, beats at 28,800 vibrations per hour (4 Hz) and has a significant power reserve of 68 hours. Functions include central hours, minutes, stopping seconds and date. Viewed from the exhibition caseback, the movement is decorated with Geneva stripes and features an understated gunmetal gray finish with a signed openwork rotor. The BB14-AH is suspended in a flexible rubber mount for significant impact protection and features anti-magnetic shielding via a soft iron ring (same principle as a Faraday cage). All watches are assembled at The Wing, Bremont's end-to-end manufacturing facility in Henley-on-Thames, Oxfordshire, about an hour outside of London, which we visited in this video.
Final thoughts
An impressive evolution of previous pilot's watches like the AIRCO Mach 1, Bremont's Altitude Date modernizes every aspect without sacrificing its core DNA. A slimmer trip-tick case and a redesigned curved steel bracelet look and feel fantastic on the wrist, while the overall dial design is now adopted by most models in the Altitude line – the exception being the special and limited Altitude Skeletonized Perpetual Calendar GMT. The dial has plenty of Super-LumiNova, overall legibility is excellent and the black date window that matches the dial is a must for me (a white one would be out of place). And as Rolex can attest, 904L stainless steel is always a pleasure to watch, with a quality and shine superior to 316L. An understandable point of contention for some is the new Wayfinder logo, but I prefer the look over the heritage propeller and agree with its symbolism – a universal navigation image that fits the three new collections. To each his own…
Availability and price
The Bremont Altitude Date, a watch from the permanent collection, is priced at £3,950 or $4,550 on the steel bracelet and reduced to £3,700 or $4,250 on the leather strap. Not exactly accessible, but not bad for what's on offer either, especially with the new, modernized design and La Joux-Perret based movement. For more information, visit Bremont's website.
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