Review – The Best New Watches of LVMH Watch Week 2026

It's only been about three weeks, but the first annual watch fair is already behind us. LVMH Watch Week presented some very beautiful new watches from the LVMH Group brands: Louis Vuitton, TAG Heuer, Bvlgari, Hublot, Zenith, Daniel Roth, Gérald Genta and Tiffany. And while the volume of new watches on display doesn't compare to the onslaught of Watches & Wonders or Geneva Watch Days, there's still a lot to digest. For example, an all-new travel-focused Escale watch range and several new Big Bangs from Hublot. With that in mind, here's our roundup of the best watches we saw at LVMH Watch Week this year.

Gérald Genta, Geneva time only

Although Gérald Genta has only released one new watch, it is a very beautiful one! The new Gérald Genta Geneva Time-Only takes the design of last year's Geneva Minute Repeater and softens it with a movement that only tells time, hence the name. Using the Zenith Elite 670 automatic movement as a base, the Time-Only only shows the hours and minutes, but works wonderfully. The soft, cushion-shaped case, the warm, textured and tinted dials, the flowing minute track and the single lug attachment for the calfskin strap. They're all beautiful things! It enters the permanent collection and is available at retail outlets 25,000 francs excl. VAT

For more information, see our handy story here.

Louis Vuitton Escale WorldTime

Louis Vuitton welcomes the return of complications in its Escale collection. The Escale range, which means “stopover” in French, has always been about travel, and the new Escale Worldtime brings the brand full circle. It brings back the iconic micro-painted flags on the city ring road, a process that takes artisans a full week to complete a single dial. The time is indicated by a central minute hand and a rotating two-tone hour disc with a triangular hand at “noon”. Powering all of this is a new La Fabrique du Temps Louis Vuitton movement, which can be seen through the back. The Escale Worldtime is worn on a blue leather strap 95,000 euros.

For more information, see our practical video test here.

Zenith Defy Skyline Chronograph in black ceramic

It's bold, it's edgy, it's very powerful as a chronograph and it's pretty black: the new Zenith Defy Skyline Chronograph Black Ceramic. To be honest, this was no surprise for the collection as Zenith has made Defy Skyline series chronographs, even in ceramic, but never in black ceramic before. The overall “blackness” is slightly toned down by a subtle fumé effect on the dial and the polished markers and hands with SLN inserts. Running inside is Zenith's El Primero 3600 high-frequency automatic chronograph movement and comes with a rubber strap and a full ceramic bracelet. The price is at 23,400 euros.

For more information, see our handy story here.

TAG Heuer Carrera Seafarer

With a view of the seas, the new TAG Heuer Carrera Seafarer Chronograph has a rather rare function: a tide display. The Seafarer uses the architecture of the ultra-cool Carrera Glassbox as a screen and has an additional pusher in the lifting side of the case. The “TIDE” marking sets the rotating disk in the left subdial, which, together with the AM/PM scale on its outer ring, shows you whether it is high tide or low tide. A champagne dial with polished gold-tone markers and hands, as well as pastel accents in the subdials at 3' and 9', complete the aquatic look. It is not limited, comes on a seven-row Beads of Rice bracelet and is available at the price 8,300 CHF.

For more information, see our handy story here.

Daniel Roth Extra Plat Rose Gold Skeleton

Similar to Gérald Genta, we only have one new watch from Daniel Roth on offer, but it is once again a special one. The Extra-Plat Rose Gold Skeleton promises exactly what it says on the tin. It houses the slim ellipso-curve case of the Extra Plat in rose gold and opens the dial and movement. The refined structure of the skeletonized movement is then perfected using a series of techniques. And although there are no hour markers, the time is easy to read thanks to the good contrast of the blued hands. It is produced in limited quantities per year but is part of the permanent collection and retails CHF 85,000 excl. VAT

For more information, see our handy story here.

Hublot Big Bang Chronograph Sage Green

Hublot introduced a whole host of new Big Bang iterations, but the prettiest, at least for us, is the new Classic Fusion Chronograph in Sage Green. At 45mm in diameter, it's not a subtle watch in terms of size, but it's toned down a bit with a lovely soft green color on the dial and strap. Together with the contrasting sub-dials, polished hands and markers, it makes for a very elegant and stylish chrono. The titanium case also ensures that everything stays nice and light, making it a comfortable companion on your wrist. The integrated sage green rubber and fabric hybrid strap features a woven structural insert and is attached to a folding clasp. The price is at 12,200 euros VAT included

For more information, see our handy story here.

Bvlgari Tubogas cuff

The new and quite impressive Tubogas Manchette is a marriage of Bulgari's watchmaking, jewelry and gem setting skills. The iconic articulated bracelet is crafted from 18k yellow gold and set with a sunray pattern of diamonds that radiate from the dial on the top. Along the band-shaped Tubogas Manchette there are splashes of color with various gemstones such as citrines, peridots and topazes. It uses the in-house automatic caliber BVS 100 Lady Solotempo, which is embedded in the wide end of the band. The time is displayed on a fully pavé dial surrounded by a diamond-set bezel. The Tubogas Manchette retails 194,000 euros.