Just Because – Your comprehensive guide to Watches and Wonders 2026 and everything happening during Geneva Watch Week

Watches and Wonders Geneva 2026 and Geneva Watch Week are fast approaching, so it's the perfect time to start planning your trip. Here's an overview of what to expect, whether you're visiting Geneva for a week for work, pleasure or just to celebrate the watches. The event continues to grow in scope and importance, along with a multitude of parallel presentations that promise us a week full of passion. To help you make the most of your time in Geneva, here's a glimpse of what awaits you in the heart of the watch world. Watches and Wonders will open its doors from April 14th to 20th. In addition to the main fair, numerous satellite events and brand presentations take place, with dozens of maisons preparing to unveil their latest creations. Although it would be impossible to list every brand exhibiting during Watches & Wonders week in Geneva, we have listed the main centers below and where over 250 brands can be found.

In addition to all the information listed below, the MONOCHROME team will be on site in Geneva to provide real-time coverage of Watches and Wonders 2026. A first batch of releases is expected in early April, when the press embargo is lifted for several smaller brands, while the major Maisons will present their new releases when the embargo is lifted on April 14th at 00:01. Stay tuned for comprehensive reporting, practical reports and the latest news from the trade fair.

Whether you are a professional or an enthusiast, not all events are open to the public. some require accreditation or tickets. Most brands welcome visitors by appointment only. There are many events throughout the week, so planning is essential.

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Watches and Wonders Geneva 2026 – 14th – 20th April 2026 – Palexpo

Watches and Wonders returns with an expanded format. 66 maisons will exhibit their watches at Palexpo. In addition to the “normal” brands, including industry giants Rolex, Patek Philippe, Richemont and LVMH, the return of Audemars Piguet made headlines alongside ten new brands: Behrens, Bianchet, BRM Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l'Epée 1839, March LA.B and Sinn Spezialuhren. One of the most notable departures is Montblanc.

The salon will expand this space and – among other things – propose a redesigned floor plan to welcome these new brands. Watches and Wonders also continues its efforts to expand to a larger audience. Ticket sales for the public days (April 18-20) began on February 10, 2026 via the official website. To go beyond the halls, the fair will renew its cultural program, city-wide events and in-the-city showcases across Geneva.

A. Lange & Söhne I Alpina I Angelus I Armin Strom I Arnold & Son I Artya Genève I Audemars Piguet I Baume & Mercier I Behrens I Bianchet I Bremont I BRM Chronographes I Bulgari I Cartier I Chanel I Charles Girardier I Charriol I Chopard I Christiaan Van Der Klaauw I Chronoswiss I Corum I Credor I Cyrus Genève I Czapek & Cie I Eberhard & Co. I Favre Leuba I Ferdinand Berthoud I Frédérique Constant I Genus I Gerald Charles I Grand Seiko I Grönefeld I Hautlence I Hermès I H. Moser & Cie. I Hublot I HYT I IWC Schaffhausen I Jaeger-LeCoultre I Kross Studio I Laurent Ferrier I L'Epée 1839 I Louis Moinet I March LA.BI Nomos Glashütte I Norqain I Oris I Panerai I Parmigiani Fleurier I Patek Philippe I Pequignet I Piaget I Raymond Weil I Ressence I Roger Dubuis I Rolex I Rudis Sylva I Sinn Special watches I TAG Heuer I Trilobe I Tudor I U-Boat I Ulysse Nardin I Vacheron Constantin I Van Cleef & Arpels I Zenith

Further details at www.watchesandwonders.com

Time to Watch – 14th – 19th April 2026 – Villa Sarasin

Time to Watches returns for its second edition in and around Villa Sarasin, just a minute's walk from Palexpo. The move from HEAD to Palexpo fundamentally changed the event as traffic increased and the line-up of 85 brands was renewed.

Visitor tickets can be purchased online through the official Time to Watches ticketing system

Further information at www.timetowatches.com.

AHCI – Masters of Horology – Ice Bergues

A highlight for fans of independent watchmaking: 25 watchmakers and watchmakers from the AHCI – Académie Horlogères des Créateurs Indépendants – will exhibit together at Ice Bergues.

Svend Andersen I Hajime Asaoka I Ludovic Ballouard I Cyril Brivet-Naudot I David Candaux I Konstantin Chaykin I Miki Eleta I John-Mikael Flaux I Vianney Halter I Stefan Kudoke I Bernhard Lederer I Sebastian Naeschke I Raul Pages I Alessandro Rigotto I Florian Schlumpf I Kari Voutilainen I Lin Hong Hua I Tan Zehua I Sylvain Pinaud I Anton Suhanov I Ma Shuxu, Marco Lang, Nicolas Delaloye, Dann Phimphrachanh and Marco Guarino

13th–18th April 2026, from 2:00 p.m. to 11:00 p.m. – L'Ice Bergues exhibition center – Place des Bergues 3, Geneva – Further information at www.ahci.ch

Chronopolis – Les Halles de l'Ile

A new initiative for 2026, Chronopolis brings together a cool, cohesive range of 20 independent watch brands in Les Halles de l'Ile, right in the center of Geneva.

Arsene Lippens – Atelier Wen – AWAKE – Baltic – Beaubleu – Breda – Dennison, Depancel – Echo/Neutra – Farer – Formex – Furlan Marri – Hegid -Jacques Bianchi – Maen – Nivada Grenchen – Serica – SpaceOne – Studio Underd0g – YEMA.

14th–18th April 2026, from 10:00 a.m. to 8:00 p.m. – Les Halles de l'Île, Geneva (near the Bâtiment des Forces Motrices) – Open and free to all

Hotel Beaurivage

Just like during Geneva Watch Week, Hotel Beaurivage has become a hub for indie brands. The list of 48 brands exhibiting here includes Alto, Amida, Amida, Artime, Auguste Reymond, Beda'a, Benrus, Blaken, Cedric Johner, Century, Claude Meylan, Cuervo y Sobrinos, David Candaux, Delbana, Delma, Doxa, Ebel, Gaga Laboratorio, Grana, Ikepod, Isotope, Kollokium, Leroy, Louis Erard, Maurice Lacroix, Minase, Perrelet, Reservoir, Schwarz Etienne, Singer, Singer Reimagined, Stollenwurm, Titan, Tutima, Van Bergen, Vanguart, Vanguart, West End Watch and ZRC.

Beaurivage will also host the independent salon, featuring Zeitwinkel, Garrick Watches, Sherpa, Holthinrichs, Fam Al Hut, Isotope, Klanic, Carl Suchy & Sohne, Earthen, Cleguer and Amida.

Quai du Mont-Blanc 13, 1201 Geneva

Other brands

Many other brands exhibit independently in downtown Geneva. If it were difficult to list them all, here are some from Jacob & Co and Speake Marin at the Hotel des Bergues, Bovet and Greubel-Forsey at La Réserve, De Bethune at the Ritz or FP Journe at Manufacture. Breva will be exhibiting at Rue Plantamour (Swiss luxury apartments).

As always, the World Presentation of Haute Horlogerie (WPHH) by Frank Muller takes place in Genthod just outside Geneva.

Finally, the week is always the perfect opportunity to visit Geneva watch brands exhibiting in their boutiques, especially in Vielle Ville, such as MB&F (also in Carouge), Urwerk, Rexhep Rexhepi, Raymond Weil (with a pop-up store celebrating the brand's 50th anniversary) or in their offices such as Henri Grandjean.

https://monochrome-watches.com/defenitive-guide-map-to-watches-and-wonders-geneva-2026-and-watch-week-geneva/