Author Archives: admin

With an industry that dates back centuries and honors traditions, it's no surprise that anniversaries are celebrated in style. And honestly, if we do it right, we won't complain. This year, several brands paid homage to watchmaking milestones like a clockwork, from the 250th anniversary of a watchmaking institute to the 20th anniversary of a […]

Time is something more than a measure of our observable universe. For example, the Earth rotates counterclockwise on its axis every 24 hours, so we measure a day by this consistency. The Earth also rotates around the sun every 365 days, so we measure a year based on this constancy. However, why have we divided […]

Atelier Nossedh (pastime in the Northern Sami language) is a new micro-brand created by a Swedish designer, Alexander Gimell, who wanted to build the watch he couldn't find: small, classically proportioned, inspired by some magnificent vintage chronographs and made with the kind of restraint that deserves time on the wrist. The debut piece, the Atelier […]

If we had to name the single model that defined the concept of a dress watch, it would undoubtedly be the Patek Philippe Calatrava 96. This watch was quite revolutionary when it was introduced in the early 1930s and has been the blueprint for all dress watches ever since. Watch lovers have long recognized their […]

At MONOCHROME we have a thing for… well, monochrome. The balance of light and shadow on a dial, the quiet elegance of a perfect photograph… something about the removal of color to reveal form, texture and contrast that we find so immensely appealing. When we learned that Elka Watch Co., the young Swiss brand known […]

Since its launch in 2021, Tissot's PRX collection has never stopped surprising and growing. This series is one of the most accessible and compelling Swiss-made sporty-chic watches with integrated Bracelet, has become a commercial hit and is offered in a variety of colors, sizes, complications and materials. From classic 40mm steel models to 35mm gold […]

Just three weeks ago, Louis Erard surprised the watch scene with its first integrated sports watch, the 2340. The 2340, a sporty-chic watch made of titanium and steel with a sophisticated integrated bracelet, marked a radical new direction for the brand, which has largely relied on its classic Regulator watch for numerous collaborations. Louis Erard […]

Every week on Sunday morning we (hopefully) entertain you with a series of watches that share a common theme. While this can be anything, we revisit the topics from time to time to see what's new and fresh. One of the most popular topics of discussion is color, and that's why we're revisiting one of […]

Stainless steel, whether 316L or 904L, is now the most common metal for modern watch cases and bracelets. There’s a good reason for this: it’s robust, highly corrosion-resistant, easy to machine and polish, and very affordable. By and large, it’s the perfect watch case material. Gold and platinum are the go-to precious metals for cases […]

For our latest discovery in independent watchmaking, we speak to Alex Goetschi, a young self-taught watchmaker from Switzerland with a very interesting story. Under the name Manteio, which comes from the Greek word for oracle, he draws inspiration from Greek mythology. And what theme would be better suited for your first watch than the “King […]