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Since its launch in 2021, Tissot's PRX collection has never stopped surprising and growing. This series is one of the most accessible and compelling Swiss-made sporty-chic watches with integrated Bracelet, has become a commercial hit and is offered in a variety of colors, sizes, complications and materials. From classic 40mm steel models to 35mm gold […]

Just three weeks ago, Louis Erard surprised the watch scene with its first integrated sports watch, the 2340. The 2340, a sporty-chic watch made of titanium and steel with a sophisticated integrated bracelet, marked a radical new direction for the brand, which has largely relied on its classic Regulator watch for numerous collaborations. Louis Erard […]

Every week on Sunday morning we (hopefully) entertain you with a series of watches that share a common theme. While this can be anything, we revisit the topics from time to time to see what's new and fresh. One of the most popular topics of discussion is color, and that's why we're revisiting one of […]

Stainless steel, whether 316L or 904L, is now the most common metal for modern watch cases and bracelets. There’s a good reason for this: it’s robust, highly corrosion-resistant, easy to machine and polish, and very affordable. By and large, it’s the perfect watch case material. Gold and platinum are the go-to precious metals for cases […]

For our latest discovery in independent watchmaking, we speak to Alex Goetschi, a young self-taught watchmaker from Switzerland with a very interesting story. Under the name Manteio, which comes from the Greek word for oracle, he draws inspiration from Greek mythology. And what theme would be better suited for your first watch than the “King […]

French brand Yema has established a foothold in the watch world with its robust tool watches, such as models such as the mighty 300 waterproof Superman Skin Diver from 1963. Proud of its French roots, Yema formed strategic alliances with the French Navy (Marine Nationale) to develop military tool watches. Based on its 1970s Navygraf […]

Delma is no newcomer to pretending to be a tool watch brand. The independent, family-run company has been manufacturing robust sports watches in Lengnau since 1924 and has made a name for itself among capable (or highly qualified) divers since the late 1960s. Within this foundation, the Oceanmaster line (launched in 2017) is the brand's […]

To mark the 75th anniversary of the UAE's leading watch and jewelry retailer and founder of Dubai Watch Week, Ulysse Nardin is releasing a special version of its Diver Air for Ahmed Seddiqi. The Diver is considered the lightest mechanical diving watch in the world [AIR] Areas in a blue robe on the occasion of […]

This announcement should come as no surprise and was widely expected by the industry. But now that the 39% export tariffs (also known as tariffs) introduced by the US government on Swiss goods on American soil have come into force (since the beginning of August), the effects can be clearly seen. And yes, there is […]

A beautiful product is nothing without good packaging, and that also applies to watches. You can design the most stunning dial, back it up with an outstanding mechanical movement, but put it in a case that doesn't match it, and it's all ruined. And it's a real challenge for watchmakers and brands to do the […]