Many companies have that one model that really epitomises the brand, even if it’s not the flagship product. Toyota has the Camry, Omega has the Speedmaster, and Rolex has the Datejust (you thought I was going to say Submariner). It’s among the longest running models in Rolex’s portfolio and boasts many of the signature features […]

Although Norqain has a relatively young brand, it has made a name for himself in the field of sports watches and a strong commitment to Swiss production. The CEO of Norqain, Ben Küffer, has been able to rely on some great friends since its brand in 2018. One of them was the industrial veteran Jean-Claude […]

Guebly is not an old brand. On the contrary, it is a recently created independent watch company that only published its first clock, prologue or chapter 1, a year ago. Guebly is the idea of ​​Adnane Kerd, a collector who has become a watchman. A sober luxury sports watch, which showed great attention to detail […]

Let us clear something out of the way: Yes, it is colorful and yes, it's not the easiest watch to buy. Now let's be more serious with Kurono Tokyo and his latest clock, the Vermilion Chronograph. What is Kurono? Well, this is the accessible brand of the independent watchmaker Hajime Asaoka, a bit like so-called […]

The Oris Aquis date is the best-selling diving guard of the brand. The Aquis date, which was launched in 2011, was developed as a muscular, water-resistant tool with contemporary appearance. In accordance with the nature conservation projects of the brand, a second Aquis Oris was selected for the second chapter of the billion auster project. […]

Two worlds that could not be more different, one from the blockchain and anime culture that others have been rooted in centuries of the Swiss hearing have collided to create something really original. The elements of the time series, a collaboration between Azuki and H. Moser & Cie. Azuki, the web3-native brand, has built its […]

What would you do as a Chevrolet assistant performance engineer and racing car developer if your employer suddenly decides to cancel all racing programs in the middle of the development of a new car? The most uncomplicated answer would probably be to change companies, but Bill Thomas didn't do that. When he worked with General […]

Since its founding in 1868, IWC has built a reputation for producing instruments where precision engineering meets uncompromising functionality. This approach, a combination of Swiss watchmaking tradition with an emphasis on mechanical problem-solving, has consistently produced watches designed to serve a clear purpose. This philosophy is very much evident in IWC’s dive watches, also known […]

The Chronograph Panorama Date of the Glashütte Original, which was introduced in 2014, conquered the design Groove of the 1970 o'clock with television profiles. However, instead of choosing with an experienced watch inspired by vintage, Go Gay went into these extra-mile and equipped them with the characteristic panoramic date and a demanding flyback chronograph movement. […]

In recent years, the daytona has basically become the hottest watch in the Rolex portfolio since the introduction of the ceramic bezel in the steel edition (116500LN), but has also remained a rather conservative model with a rather economical use of colors. However, this was not always the case, and in the past we saw […]